Getting the word out about a movie is a very tricky business. Movie companies put almost as much time and energy into spreading the word about the next big movie as they do when it comes to making the movie itself. The reason is there is so much at stake to get people into the theater. Many times the actors have points on the backend. This means they have given up a substantial amount of their upfront money for money on how the film does. There are directors who get another movie deal as long as this movie makes money. It’s the entire machine that drives movies. If a movie makes no money, everyone suffers.
These days though, getting the word out there is a lot more complex than it used to be. Up until recently there used to be the basic medium of a few print ads and then bombard the television with commercials. But those days have changed and now movies companies are looking at ways to attack people with advertising in the one place that it matters the most: the Internet.
One of the things that movies are doing is getting themselves outfitted with websites. This is a great way to get people involved in the movie. These websites will have extended trailers and will have cast interviews and on set photos. It brings the audience in.
Another way companies have changed is by looking to the films starts to use social media to spread the word. Big stars with Twitter and Facebook accounts have millions of followers and getting the right star to plug the movie like mad will help immensely to the films buzz. All a movie really needs is a buzz and from there anything can happen. The internet is the new place for buzz.